Completing the hat-trick with Blake Scoggins Law

Grab of live home pageOur third website launch this month returns us to an area that has represented almost half of the overall sites we’ve built over the years — the small-to-medium sized law firm. When Blake Scoggins Law approached us, they knew our history and the portfolio of work we’ve done for firms all across North Georgia and Atlanta. We have a deep understanding of requirements for these kinds of websites and are comfortable guiding clients through the requirements gathering phase, content acquisition and launch. As with many businesses, most lawyers know how to navigate the legal system, but when it comes to creating an online presence, it suddenly becomes a daunting task. The competition alone requires a best-practices design approach. One doesn’t build a quality law firm site by using cookie-cutter boiler plates, build-your-own free sites or any of a number of blog-based web engines. Knowing how to properly build a site to maximize search engine optimization (“SEO”) while providing a unique and customized look is why so many law firms have abandoned their current providers and have come to AJS Productions.

We thoroughly enjoyed working with the folks at Blake Scoggins Law on creating an easy to navigate, yet informative website for both existing and new clients. We wanted to make sure everyone knew their firm strives to protect the interest and rights of each and every person who walks through their doors. They are not afraid to step up to the plate and go to bat for their clients. Their concentration is centered around Juvenile Law, Domestic Law, Personal Injury, Workers’ Compensation, Simple Wills and small Criminal matters.

Logo IsolatedAs their firm grows in both size and scope, we will be there every step of the way to make sure their online home is current, relevant and meets the expectations of a tech-savvy public for both desktop as well as mobile computing users. We always make sure our sites are cross-platform and cross-browser compatible, putting emphasis on substance and clarity over flashy designs with cluttered navigation.  If you would like to setup a meeting with us to discuss your current site or building a brand new one from scratch, we would love the chance to earn your business. Contact us today to get started.

AJS Productions tapped for Paragon Wool Products site

Just over a month ago, AJS Productions launched a website for a brand new business in NW Georgia with international ties to Prince Charles. Paragon Wool Products is looking to take the familiar fiber we get from sheep and use that wool for non-traditional uses, such as in home and business insulation as well as in furniture. Wool has attributes that are as positive for you and your family as it is for our planet. How many products allow you the opportunity to lower your power bill and improve your family’s air quality all while reducing carbon emissions and locking up CO2?

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The association of Paragon Wool Products with The Campaign for Wool, of which His Royal Highness, The Prince of Wales, is currently the patron, adds instant credibility on the world stage. The Campaign for Wool’s initiative is based on the Prince’s drive for universal sustainability, which involves the understanding and use of natural solutions.  Prince Charles recognizes wool as the first choice for sustainability, durability and quality. The Campaign for Wool is supported by the Commonwealth Wool Bodies, Australian Wool Innovation, British Wool Marketing Board, International Wool Textile Organization and New Zealand Wool Growers.

We were tremendously excited to be involved in such an innovative and internationally connected business. As they continue to grow, we have already begun planning for a series of updates, to include custom video shoots to add to the website, along with growing the scope of product offerings and uses.

If you haven’t taken the time to look at your own website to see if it’s current, appealing and driving revenue, maybe today is the day to make an appointment to meet with us for a consultation. We never charge for the time it takes to get to know you, your business and your objectives. We want to earn your business the old fashioned way — we want to earn it.

Contact us today by going to our website at AJSProductions.com or by sending an email to begin@ajsproductions.com.

Nida Financial Group’s website goes live

We are proud to announce the official launch of the Nida Financial Group website. Though a smaller financial planning firm, the Nida Financial Group has decades of experience in this space and their website reveals the depth and breadth of their scope and capabilities. We spent hundreds of hours just gathering the details necessary to make sure we covered all of the facets that come into play in the world of financial planning. To complicate the project further, in such a highly regulated industry, we had to work with compliance regulators at LPL Financial to insure the content was accurate and complete. This also applied to the social media tie-ins to the website — something we bring to every project — including Facebook, a WordPress blog and LinkedIn.

What we found most impressive about working with the Nida Financial Group was their relationships within the community and with other professionals needed in planning. They know how to coordinate the many pieces that play a role in creating an overall financial plan and can make sure they are all working together in concert with one another, rather than at odds.  There is an old saying, “You don’t know what you don’t know.” Many clients of the Nida Financial Group already had some plans in place, but they didn’t know just how much more could be accomplished to maximize their investments and protect their assets. Those clients get the best of the largest firms, while being treated like an individual with a small-town feel. It’s all about relationships, which is something we at AJS Productions also value as the most important component in how we transact business. We have a very similar mindset — to provide high-end deliverables with a small-to-medium business budget in mind.

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Home Page – Nida Financial Group http://www.nidafinancialgroup.com

If you get a chance, take a look at our latest launch and if you feel like your own financial planning could use a more experienced hand to steer that ship, give the Nida Financial Group a call. Similarly, if your business lacks a dynamic web presence, give us a call and setup a time to meet with us. We never charge for any of our initial consultations, recognizing our cost of doing business is to first earn your trust.

You can contact us via our website, AJSProductions.com or sending an email to begin@ajsproductions.com.

New site launches for those seeking professional counseling

We are very pleased to announce the launch of our latest client’s website, Balanced Professional Counseling Services. Opting for clean lines and specific imagery, the site is meant to allow for an ever-growing expansion of content through a dedicated blog, associated social media, via Facebook and Twitter, and an attachment to an adjoining podcast. Chris McDuffie, LPC, has been working in the mental health and social services field since 2003 and became fully licensed in the state of Georgia as a Licensed Professional Counselor (LPC) in 2009. He currently is an adjunct professor of Psychology at Shorter University and also works for a behavioral hospital.

HomeScreenGrabBalanced Professional Counseling Services is aptly named, too. Chris believes in a balanced approach to work and life and will help those struggling to find that inner balance within their own lives. AJS Productions was pleased to have been selected as the business partner for this endeavor and we anxiously look forward to seeing the content portions of this site continue to grow over the years.

If you are looking for someone to talk to about challenges in your life, we would like to encourage you to give Chris a call today.

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Developers using boilerplates may not give you the bang for your buck

Several people advertise cheap website development. They call it “inexpensive” or may even use the phrase “the cheapest price around.”  But, if you are a small-to-medium business, you need to understand that there is a HUGE difference between building a site with templates or boilerplates and knowing how to properly code, build, develop, and brand a site to maximize website search engine optimization for content while giving your customers a site that accurately reflects who you are and what you do.

The analogy here can be found in the movie-making business. Sure, two kids and a camcorder can make a film, but is it going to look like what you expect when you sit down at the local cinema?  The old saying, you get what you pay for, has never been more applicable.  Think about it.  Your website is a 24/7, 365 day a year non-stop advertisement for your business.  Can you really trust it to someone who knows just enough to fill out some forms and  change a few colors?  Give us a call today.  There is never a charge for consultation at AJS Productions.

Go Social.  Go Everywhere.

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Is your website designed to maximize your SEO?

Logo - shadow - crop - finalFirst, let’s start with, what is SEO?  Search Engine Optimization (“SEO”) has, as it’s goal, a focus on maximizing the visibility of your website on a given search engine’s un-paid search results.  Said another way, let’s say you are looking for a local electrician to do some work around your home.  Most web users (and today, who isn’t?) will pull up their internet browser, go to a search engine they prefer (Google, Bing, Yahoo, etc.) and type the words: residential electrician in (city name).  As soon as you hit enter, a list of websites will show up and there will likely be page after page of companies and web pages that contain the words “residential”, “electrician” and your city’s name.  The first few are the “paid” results and can be bought by businesses to always be at the top — these are often flagged with a different color or a highlight.  The rest of the results are displayed based on an algorithmic formula that each search engine utilizes to try to put the best results first.

Generally speaking, the earlier, or higher on the displayed list of results, the more frequently that site is visited and referenced by internet users.  And, like a self-fulfilling prophecy, the more visitors that click on your site, the better chance your site stays high on (or climbs) the list of future search results.  SEO can target all kinds of searches, such as a content search, image search, local search, academic search, news search or industry-specific search.

At AJS Productions, our strategy is to know how those search engines work, understand the terms people like to use when searching for a website (such as actual key words, terms and phrases) and to optimize the content on our client’s website.  Optimizing each web page of a given website may include editing its content, HTML and other coding, meta tags and removing any inhibitors to the indexing activities used by search engines.  To aid in building the strength of our client’s web pages, we also leverage many typical social media elements, like Facebook and Twitter, to ensure each site is referenced in multiple locations, contains both inbound and back links and creates a web of multiple paths to drive users to the customer’s online site.

The effort to build SEO isn’t a one-time activity.  Designing a site with SEO strategies in mind is more than just writing content with key words; it requires constant vigilance and updated content to ensure the search engine crawlers continue to find relevance to the website.  Refreshing pages, adding new content, proper image tagging, adding URL links that cross-reference relevant sections of the website are a few activities that need to be employed continually to ensure staying relevant on search engine results.

contactpicOur proven methodologies have been employed on many of our sites and continue to drive revenue to our clients’ businesses.  If you feel your business could benefit from a consultation with us, we would be happy schedule a time to meet with you and see how we might be able to optimize your current site.  And, if you have yet to implement your own internet marketing and advertising strategies, understand that many development houses employ boilerplate design templates, stock language and work from a one-size-fits-all approach.

Our business model is exactly the opposite!

We utilize best practices website development and design and customize our offerings for each of our clients.  We take the time to learn your business and build each solution from scratch to ensure we not only have the best site possible for the investment, but also provides the tactics and strategies necessary to maximize search engine optimization.

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It’s never too late to be what you might have been

AJS Productions is a Georgia-based website design company, focused on custom web design, SEO search engine marketing, and social media integration.

wwwpicWe take the time to get to know our clients and their business.  Through several early joint application design (“JAD”) sessions, we spend time identifying your objectives and clearly defining functional requirements, while helping you to understand how to maximize an online presence, driving clients to your door.  We strive to deliver the quality and complexity of much larger design firms, but with the small-to-medium business budget in mind.

To us, it is far more important to be your partner, working together to grow your business, than to take a detached approach where you become just another work order number.  We take pride in knowing that we spend face time with our clients whenever possible to make sure they know we feel a personal investment in their web success.

Come visit our site and see why AJS Productions might be the website development and production company you’ve been looking for.

Go Social.  Go Everywhere.