New website launched for Fendley Farmstead

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We at AJS Productions are happy to announce the launch of our latest website on behalf of the events venue, Fendley Farmstead in Canton, Georgia. The site caters to events, both small and large, utilizing sprawling acreage nestled in the foothills of the Appalachian Mountains. They have a large, outdoor barn, indoor barn, food prep facilities, a bridal suite and soon-to-come grooms suite along with a fire pit, vineyard and rolling fields.

From wedding parties to corporate events to family reunions and holiday gatherings, Fendley Farmstead has become one of the fastest growing and premiere venues. Their bookings are now extending almost 18 months out and growing daily. Take a moment to checkout the site and, more importantly, share with family and friends, especially those who may be needing to book this venue for their own upcoming event.

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How often should we update our website?

woman-question-marksThis is a question we get from every one of our clients. Let’s face it, many small-to-medium businesses require everyone to wear multiple hats.  Having to add, “online marketing”, “website manager” or “social media specialist” to the already formidable list of roles played, often means your website is the last thing on your TO-DO list and is likely the first to be ignored. Many assume, once your site is built, it never needs to be touched again.

Perhaps that was the case two decades ago, but with so many websites competing for search engine results, a stale or untouched site will fade into obscurity. Search engines (e.g., Google and Bing) want to know your site is fresh and relevant and will track updates and changes to use as part of its overall formula for ranking your online home. Of course, there are other facets that go into determining whose site shows up at the top of page one of a search and who ends up on page 5 (or worse), like key words, phrases and using best-practices website development, but even the best designed site will still fade if left to gather dust.

So, how often do changes need to be made?

As a general rule, you should have something new on your website once a month. This could be a new offering, a special sale, a welcome to a new employee, an anniversary celebration or your thoughts and advice on a particular subject. quality-web-content-seoAdding a blog to your website is a tremendously easy way to create and post content and, if setup correctly, can also be used to update your social media outlets as well.

Every six months, it’s a good idea to spend time going through every page of your site, reading the content and reviewing the pictures to see if anything needs to be updated or removed. Often a business will create content hailing a “new” product or offering, but, after six months, is it really new? Some make the mistake of using words that will artificially date the content of your site like, “New for 2014,” or, “Come celebrate April with us,” but it’s now July. There is nothing wrong with adding those kinds of updates to your site, but you must be sure to take them off or move them to an archive section, rather than risk looking like your site is filled with out-of-date information.

Remember, you generally do not get a second chance to make a good first impression! If the content is dated or the descriptions are no longer relevant, you might as well be saying the same thing about your business. Customers use the internet daily to find goods and services and when they land on your site, they will decide, usually withing moments, whether or not your site reflects their expectations. If it looks tired, dull and old, that’s the impression they will have.

Finally, your site should have a design overhaul every 12-18 months, depending on if you have been keeping up with the content, providing monthly updates and staying on top of dated material. This doesn’t mean having to pay for a brand new site, but taking time to rearrange some of the material, rewrite some of your content, change fonts or font sizes, adding updated graphic elements — basically, give your virtual home a fresh coat of paint. Yes, there is generally some cost involved, but it should be a fraction of what it cost to build your site. Compare that investment to lost revenues from clients who never even bother to walk in your front door because of what they’ve seen on your website.

AJSProductions_NewLogoBecause we focus on small-to-medium business clients, we know your time is valuable and we strive to do all we can to provide the easiest mechanisms for you to keep your website fresh, relevant and up-to-date, while also providing the ability to upkeep social media. If you’d like to learn more about our processes and methodologies for website design and build, feel free to contact us directly. There is never a charge to meet with a client to review an existing site or to begin the process of building a brand new one from scratch. Remember, it’s never too late to be what you might have been.

Happy Mother’s Day from everyone here at AJS Productions

MOTHERS-DAY1We wanted to take a moment to wish all of the moms out there, including the mothers of everyone here at AJS Productions, a very happy Mother’s Day this weekend. Most of us are so busy with running our businesses, we often find holidays creep up on us and take us off guard. Every small business owner knows there is no such thing as an “off day,” but we want to encourage everyone to strike that work-life balance and take some time to reach out to your mom (and the mother of your children). Everyone here knows the importance of working hard, exceeding expectations and paying attention to the small details. But, we also strive to instill in our workplace the culture that we work to live — not live to work.

Happy Mother’s Day!

 

Happy Cinco de Mayo to friends and clients alike

cinco-de-mayoEveryone here at AJS Productions would like to wish all of you a very happy, safe and fun Cindo de Mayo. It’s hard to believe we are heading to the halfway point of the 2nd quarter of 2015, but they say time flies when you are having fun — or busy. Or both!

So, here’s a toast to hoping you are all experiencing a little bit of both! Cheers!

 

 

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Completing the hat-trick with Blake Scoggins Law

Grab of live home pageOur third website launch this month returns us to an area that has represented almost half of the overall sites we’ve built over the years — the small-to-medium sized law firm. When Blake Scoggins Law approached us, they knew our history and the portfolio of work we’ve done for firms all across North Georgia and Atlanta. We have a deep understanding of requirements for these kinds of websites and are comfortable guiding clients through the requirements gathering phase, content acquisition and launch. As with many businesses, most lawyers know how to navigate the legal system, but when it comes to creating an online presence, it suddenly becomes a daunting task. The competition alone requires a best-practices design approach. One doesn’t build a quality law firm site by using cookie-cutter boiler plates, build-your-own free sites or any of a number of blog-based web engines. Knowing how to properly build a site to maximize search engine optimization (“SEO”) while providing a unique and customized look is why so many law firms have abandoned their current providers and have come to AJS Productions.

We thoroughly enjoyed working with the folks at Blake Scoggins Law on creating an easy to navigate, yet informative website for both existing and new clients. We wanted to make sure everyone knew their firm strives to protect the interest and rights of each and every person who walks through their doors. They are not afraid to step up to the plate and go to bat for their clients. Their concentration is centered around Juvenile Law, Domestic Law, Personal Injury, Workers’ Compensation, Simple Wills and small Criminal matters.

Logo IsolatedAs their firm grows in both size and scope, we will be there every step of the way to make sure their online home is current, relevant and meets the expectations of a tech-savvy public for both desktop as well as mobile computing users. We always make sure our sites are cross-platform and cross-browser compatible, putting emphasis on substance and clarity over flashy designs with cluttered navigation.  If you would like to setup a meeting with us to discuss your current site or building a brand new one from scratch, we would love the chance to earn your business. Contact us today to get started.

AJS Productions tapped for Paragon Wool Products site

Just over a month ago, AJS Productions launched a website for a brand new business in NW Georgia with international ties to Prince Charles. Paragon Wool Products is looking to take the familiar fiber we get from sheep and use that wool for non-traditional uses, such as in home and business insulation as well as in furniture. Wool has attributes that are as positive for you and your family as it is for our planet. How many products allow you the opportunity to lower your power bill and improve your family’s air quality all while reducing carbon emissions and locking up CO2?

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The association of Paragon Wool Products with The Campaign for Wool, of which His Royal Highness, The Prince of Wales, is currently the patron, adds instant credibility on the world stage. The Campaign for Wool’s initiative is based on the Prince’s drive for universal sustainability, which involves the understanding and use of natural solutions.  Prince Charles recognizes wool as the first choice for sustainability, durability and quality. The Campaign for Wool is supported by the Commonwealth Wool Bodies, Australian Wool Innovation, British Wool Marketing Board, International Wool Textile Organization and New Zealand Wool Growers.

We were tremendously excited to be involved in such an innovative and internationally connected business. As they continue to grow, we have already begun planning for a series of updates, to include custom video shoots to add to the website, along with growing the scope of product offerings and uses.

If you haven’t taken the time to look at your own website to see if it’s current, appealing and driving revenue, maybe today is the day to make an appointment to meet with us for a consultation. We never charge for the time it takes to get to know you, your business and your objectives. We want to earn your business the old fashioned way — we want to earn it.

Contact us today by going to our website at AJSProductions.com or by sending an email to begin@ajsproductions.com.