Bartow Health Access uses AJS Productions for website redesign

BHALogoOver five years ago, a grassroots organization formed with one initial goal in mind — find a way to keep people from using the emergency room of the local hospital to get basic health care.  They got together with local physicians, specialists, nurses and practitioners and created a referral network to assist those who were at or below the poverty line.

However, in the last year, they came to realize they could do so much more.  Surveys of the local populace showed there was a large segment of the population that had jobs, families and homes, but did not have adequate health insurance coverage — in some cases, no coverage!  These families were getting by as best as they could, given the poor economy, plummeting home values and skyrocketing deductibles.

Now, with larger sections of the Affordable Care Act getting closer to being put into effect, many full-time employees are finding their hours reduced to 30 or less to keep the penalties from being assessed to the business.  Finding themselves relegated to part-time status, chances are, access to pay into a healthcare plan has all but disappeared for these hard working people.

Thus, the board of directors immediately went to work on revamping the mission of Bartow Health Access.  Instead of being a referral network, why not be a state-of-the-art medical facility that can cater to the health care of the local populace on a sliding fee basis?  They hired a new executive director, began revising their mission guidelines and hired a full-time physician and a nurse practitioner.  They are working on revising their status with the state and looking for federal grant dollars to help support this mission.

HomePageScreenGrabCoinciding with all of the changes in the last several months, it became readily apparent to the new executive director and member of the board that the current website fell far short of what was needed to represent the organization.  We at AJS Productions rushed at the chance to put a proposal together.  With our background in helping establish professional website designs for other non-profits, we felt we understood how to best represent the needs of Bartow Health Access.  And, we are happy to say, they felt the same about us.

It took months of back and forth discussions and work to fine-tune the site, but, in the end, we feel it was well worth it.  We encourage you to visit the site and, more importantly, share it’s mission with your friends and family.  We made sure to fully integrate their site with social media to aid in spreading the word.  Whether you use Twitter, Facebook, are a blogger or choose to mark you favorite websites in your browser, there is always a way to keep tabs on Bartow Health Access.

Bartow Health Access — your new home for health care.

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Developers using boilerplates may not give you the bang for your buck

Several people advertise cheap website development. They call it “inexpensive” or may even use the phrase “the cheapest price around.”  But, if you are a small-to-medium business, you need to understand that there is a HUGE difference between building a site with templates or boilerplates and knowing how to properly code, build, develop, and brand a site to maximize website search engine optimization for content while giving your customers a site that accurately reflects who you are and what you do.

The analogy here can be found in the movie-making business. Sure, two kids and a camcorder can make a film, but is it going to look like what you expect when you sit down at the local cinema?  The old saying, you get what you pay for, has never been more applicable.  Think about it.  Your website is a 24/7, 365 day a year non-stop advertisement for your business.  Can you really trust it to someone who knows just enough to fill out some forms and  change a few colors?  Give us a call today.  There is never a charge for consultation at AJS Productions.

Go Social.  Go Everywhere.

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Launch of SPMH Law, LLC. — a high-end personal injury lawfirm

HomePageScreenGrabWe are so pleased to be able to take a few moments to announce the lauch of our latest client — SPMH Law, LLC.  The law firm of Slover, Prieto, Marigliano & Holbert, LLC. has been an exciting project for all of us here at AJS Productions.  Though a new firm by name, the experience of the senior partners amounts to over one hundred years of legal practice and courtroom activity.  Collectively, they have tried well over 500 cases and have participated in hundreds, if not thousands, of mediations, arbitrations, and settlement conferences.

Our attention to detail, focus on SEO marketing and social media integration is what gave us our first opportunity to make a pitch for why they should choose AJS Productions.  After learning about our business strategy and the services we offer, they decided to put their faith in us and today is the day to pop our virtual champagne corks.

For those who are looking for a personal injury firm that puts the rights of the injured first, then we suggest giving the attorneys at SPMH Law, LLC. a call for a free consultation.  In fact, as personal injury lawyers, they will never ask their clients for any out-of-pocket expenses if they take the case.  They work solely on a contingency fee basis — if they don’t win, you won’t have to pay a dime.

And, for those who have been sitting back for too long without a website, or a site that has been gathering dust for far too long, make an appointment today with us.  Much like SPMH Law, LLC. we will never charge a client for our consultation time.  Until we have an executed website development contract, there are no fees charged by AJS Productions.

Is your website designed to maximize your SEO?

Logo - shadow - crop - finalFirst, let’s start with, what is SEO?  Search Engine Optimization (“SEO”) has, as it’s goal, a focus on maximizing the visibility of your website on a given search engine’s un-paid search results.  Said another way, let’s say you are looking for a local electrician to do some work around your home.  Most web users (and today, who isn’t?) will pull up their internet browser, go to a search engine they prefer (Google, Bing, Yahoo, etc.) and type the words: residential electrician in (city name).  As soon as you hit enter, a list of websites will show up and there will likely be page after page of companies and web pages that contain the words “residential”, “electrician” and your city’s name.  The first few are the “paid” results and can be bought by businesses to always be at the top — these are often flagged with a different color or a highlight.  The rest of the results are displayed based on an algorithmic formula that each search engine utilizes to try to put the best results first.

Generally speaking, the earlier, or higher on the displayed list of results, the more frequently that site is visited and referenced by internet users.  And, like a self-fulfilling prophecy, the more visitors that click on your site, the better chance your site stays high on (or climbs) the list of future search results.  SEO can target all kinds of searches, such as a content search, image search, local search, academic search, news search or industry-specific search.

At AJS Productions, our strategy is to know how those search engines work, understand the terms people like to use when searching for a website (such as actual key words, terms and phrases) and to optimize the content on our client’s website.  Optimizing each web page of a given website may include editing its content, HTML and other coding, meta tags and removing any inhibitors to the indexing activities used by search engines.  To aid in building the strength of our client’s web pages, we also leverage many typical social media elements, like Facebook and Twitter, to ensure each site is referenced in multiple locations, contains both inbound and back links and creates a web of multiple paths to drive users to the customer’s online site.

The effort to build SEO isn’t a one-time activity.  Designing a site with SEO strategies in mind is more than just writing content with key words; it requires constant vigilance and updated content to ensure the search engine crawlers continue to find relevance to the website.  Refreshing pages, adding new content, proper image tagging, adding URL links that cross-reference relevant sections of the website are a few activities that need to be employed continually to ensure staying relevant on search engine results.

contactpicOur proven methodologies have been employed on many of our sites and continue to drive revenue to our clients’ businesses.  If you feel your business could benefit from a consultation with us, we would be happy schedule a time to meet with you and see how we might be able to optimize your current site.  And, if you have yet to implement your own internet marketing and advertising strategies, understand that many development houses employ boilerplate design templates, stock language and work from a one-size-fits-all approach.

Our business model is exactly the opposite!

We utilize best practices website development and design and customize our offerings for each of our clients.  We take the time to learn your business and build each solution from scratch to ensure we not only have the best site possible for the investment, but also provides the tactics and strategies necessary to maximize search engine optimization.

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It’s never too late to be what you might have been

AJS Productions is a Georgia-based website design company, focused on custom web design, SEO search engine marketing, and social media integration.

wwwpicWe take the time to get to know our clients and their business.  Through several early joint application design (“JAD”) sessions, we spend time identifying your objectives and clearly defining functional requirements, while helping you to understand how to maximize an online presence, driving clients to your door.  We strive to deliver the quality and complexity of much larger design firms, but with the small-to-medium business budget in mind.

To us, it is far more important to be your partner, working together to grow your business, than to take a detached approach where you become just another work order number.  We take pride in knowing that we spend face time with our clients whenever possible to make sure they know we feel a personal investment in their web success.

Come visit our site and see why AJS Productions might be the website development and production company you’ve been looking for.

Go Social.  Go Everywhere.

Development full-speed ahead for Bartow Live United

Last week, we received word that the mockup for the new Bartow Live United website was approved by the board and work has begun on the background programming for the new website.  We at AJS Productions are very excited to be bringing a brand new look and feel to the United Way of Bartow County’s web presence.

Our lead architect decided to leverage the new “duo” marketing campaign of the United Way, showing pairs of differing individuals, whose message is:  Bringing together different points of view in the name of uniting for the common good.  We loved the idea and are thrilled that the board of the United Way of Bartow County felt the same way.

Over the coming weeks, the development team will be working full-speed to get the site up at the start of the 2Q’12.  Our next milestone will be to get a test site up for the United Way of Bartow County’s board to be able to play with the navigation of the new site.

Thus far, our relationship with the Director of United Way of Bartow County, Brenda Morehouse, has been fantastic.  She has been responsive, easy to reach, and quick to provide the assets we need as we begin to populate the site with content.  This project embodies our business mindset of partnering with our clients — not treating them like just another work order number.

We pride ourselves on providing big-house development practices with small-to-medium business budgets in mind.  From custom web design, development, and hosting to search engine optimization and social media integration, AJS Productions will give you the very best of what the Internet has to offer.

AJS Productions wins bid to develop new site for United Way of Bartow County

The next project we at AJS Productions will be designing is a brand new site for the United Way of Bartow County.  Our unique ability to create seamless integration between today’s social media standards of Facebook and Twitter along with a blogspace home and website content generation put in the lead for this name brand non-profit agency.  Like many non-profits, the United Way of Bartow County does not have the time or resources to spend hours on end posting social media updates.  Our “one button” publishing approach eliminates redundant web posting activities, saving time and energy, while providing a mass-communication solution.  The approach we at AJS Productions take in partnering with our clients gave us the last nudge we needed to win this engagement.

In the coming weeks, we are looking forward to the many design review sessions and sign-offs as we build the United Way of Bartow County a brand new virtual home on the web.  Stay tuned for updates on this ongoing project.  In the meantime, if your business is in need of a facelift or a full relaunch of your web presence, contact us today to set up an initial meeting.

AJS Productions – Go Social, Go Everywhere.

Begin@AJSProductions.com