Is your website designed to maximize your SEO?

Logo - shadow - crop - finalFirst, let’s start with, what is SEO?  Search Engine Optimization (“SEO”) has, as it’s goal, a focus on maximizing the visibility of your website on a given search engine’s un-paid search results.  Said another way, let’s say you are looking for a local electrician to do some work around your home.  Most web users (and today, who isn’t?) will pull up their internet browser, go to a search engine they prefer (Google, Bing, Yahoo, etc.) and type the words: residential electrician in (city name).  As soon as you hit enter, a list of websites will show up and there will likely be page after page of companies and web pages that contain the words “residential”, “electrician” and your city’s name.  The first few are the “paid” results and can be bought by businesses to always be at the top — these are often flagged with a different color or a highlight.  The rest of the results are displayed based on an algorithmic formula that each search engine utilizes to try to put the best results first.

Generally speaking, the earlier, or higher on the displayed list of results, the more frequently that site is visited and referenced by internet users.  And, like a self-fulfilling prophecy, the more visitors that click on your site, the better chance your site stays high on (or climbs) the list of future search results.  SEO can target all kinds of searches, such as a content search, image search, local search, academic search, news search or industry-specific search.

At AJS Productions, our strategy is to know how those search engines work, understand the terms people like to use when searching for a website (such as actual key words, terms and phrases) and to optimize the content on our client’s website.  Optimizing each web page of a given website may include editing its content, HTML and other coding, meta tags and removing any inhibitors to the indexing activities used by search engines.  To aid in building the strength of our client’s web pages, we also leverage many typical social media elements, like Facebook and Twitter, to ensure each site is referenced in multiple locations, contains both inbound and back links and creates a web of multiple paths to drive users to the customer’s online site.

The effort to build SEO isn’t a one-time activity.  Designing a site with SEO strategies in mind is more than just writing content with key words; it requires constant vigilance and updated content to ensure the search engine crawlers continue to find relevance to the website.  Refreshing pages, adding new content, proper image tagging, adding URL links that cross-reference relevant sections of the website are a few activities that need to be employed continually to ensure staying relevant on search engine results.

contactpicOur proven methodologies have been employed on many of our sites and continue to drive revenue to our clients’ businesses.  If you feel your business could benefit from a consultation with us, we would be happy schedule a time to meet with you and see how we might be able to optimize your current site.  And, if you have yet to implement your own internet marketing and advertising strategies, understand that many development houses employ boilerplate design templates, stock language and work from a one-size-fits-all approach.

Our business model is exactly the opposite!

We utilize best practices website development and design and customize our offerings for each of our clients.  We take the time to learn your business and build each solution from scratch to ensure we not only have the best site possible for the investment, but also provides the tactics and strategies necessary to maximize search engine optimization.

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Launch of Coalition to Prevent the Misuse of Alcohol site

CPMA_logoBeing involved in website design puts us in contact with so many different businesses and organizations and we could not be happier with our depth and breadth of capabilities to serve each of those unique clients. Beyond the sites themselves, though, our involvement has grown with some of these organizations outside of the bounds of simple client-consultant roles. Such is the case with the Coalition to Prevent the Misuse of Alcohol.

When we first were contacted by Scott Sherwin, Project Coordinator for CPMA, it was actually a simple invite to bring a “media” person onboard to be part of their Community Action Team. Over the weeks and months of serving to aid the mission to prevent early onset alcohol use in minors, reduce ease of access to alcohol by minors and prevent binge drinking for those 21 and older, it became clear that we needed to leverage every aspect of the internet and social media.

ReThinkTheDrink_logoIt is our pleasure to announce the latest site to lauch from AJS Productionswww.preventalcoholmisuse.com. This project required the coordination of several team members and a time-line meant to coincide with the launch of their media campaign entitled, Rethink the Drink.org. Three PSAs were shot (all of which can be seen on the website), a billboard and newspaper campaign went up and the website all launched on December 09, 2012. In fact, one of the PSAs will be shown in the local movie theatre before every showing of every film for the next few months.

And, our involvement with this worthy endeavor will now move into a couple of areas: the ongoing development of the Youth Action Team section of the website and the design and launch of a dedicated website for Rethink the Drink.org. In a way, by being a part of our local community and wanting to help prevent the misuse of alcohol by both minors and college students, an opportunity to leverage our skill set became apparent to both the client and us.

We want to also point out that this initiative is not anti-alcohol. In fact, it is about the proper and legal use of alcohol! Many of our developers and project managers at AJS Productions have minor children and whenever we hear of a tragedy involving the misuse of alcohol, it reinforces our determination to utilize the internet and social media to help teach and educate both parents and youth alike.

Please take a moment to share this with those friends and family members you know with children, if for no other reason but to maybe get someone to rethink before they drink — or allow their children to drink. You don’t have to be looking for a website developer to share this message. It really does apply to almost everyone.

And, of course, if you are affiliated with a non-profit, a civic organization or a small-to-medium business, consider reaching out to AJS Productions for a free consultation to determine if we might be the website development house you’ve been looking for to breathe new life into the mission of your business or organization. It is our pleasure to continue to serve, not only our clients, but also our community.

AJS Productions. Go Social. Go Everywhere.

Coalition to Prevent the Misuse of Alcohol - www.preventalcoholmisuse.com

Coalition to Prevent the Misuse of Alcohol – http://www.preventalcoholmisuse.com

A 20+ year business greets social media with inaugural website

AJS Productions is proud to announce the launch of a website for a another small business in NW Georgia.  Hardwood Flooring by Flores has been in existence for over 20 years and have relied solely on word-of-mouth for their business growth.  During economic upturns, this mode of marketing has been more than sufficient to supply a steady line of customers to their door.  However, since the economic downturn that hit the housing marking in late 2008 and the following collapse in 2009, business has been thin.

After riding it out for the last three years, they knew it was time to embrace social media.  When we first met with the owners, we wanted to reflect the quality of workmanship inherent to every job taken by Hardwood Floors by Flooring.  Pictures are the key and so we built the site with the ability to have the owners post new albums in their gallery.  This gives them the flexibility to show each of their latest jobs from start to finish without crowding the home page of the site.

They also know how important social media has become in the last few years, but didn’t want to spend all of their business hours keeping those outlets updated.  By partnering with us, we were able to give them a one-button solution to updating a business Facebook page, their Twitter account, the news section of their website, while also providing a headline update to their home page of their website.  This allows them to spend the bulk of their time doing what they do best — custom flooring and tiling solutions for home and business.

If you are looking for someone to transform your home or office, we want to encourage you to contact Hardwood Flooring by Flores today.  And, if you are ready to take the leap into social media with your small-to-medium business, why not get in touch with us today?

Go Social.  Go Everywhere.

Contact us today at www.ajsproductions.com for a free consultation.