First, let’s start with, what is SEO? Search Engine Optimization (“SEO”) has, as it’s goal, a focus on maximizing the visibility of your website on a given search engine’s un-paid search results. Said another way, let’s say you are looking for a local electrician to do some work around your home. Most web users (and today, who isn’t?) will pull up their internet browser, go to a search engine they prefer (Google, Bing, Yahoo, etc.) and type the words: residential electrician in (city name). As soon as you hit enter, a list of websites will show up and there will likely be page after page of companies and web pages that contain the words “residential”, “electrician” and your city’s name. The first few are the “paid” results and can be bought by businesses to always be at the top — these are often flagged with a different color or a highlight. The rest of the results are displayed based on an algorithmic formula that each search engine utilizes to try to put the best results first.
Generally speaking, the earlier, or higher on the displayed list of results, the more frequently that site is visited and referenced by internet users. And, like a self-fulfilling prophecy, the more visitors that click on your site, the better chance your site stays high on (or climbs) the list of future search results. SEO can target all kinds of searches, such as a content search, image search, local search, academic search, news search or industry-specific search.
At AJS Productions, our strategy is to know how those search engines work, understand the terms people like to use when searching for a website (such as actual key words, terms and phrases) and to optimize the content on our client’s website. Optimizing each web page of a given website may include editing its content, HTML and other coding, meta tags and removing any inhibitors to the indexing activities used by search engines. To aid in building the strength of our client’s web pages, we also leverage many typical social media elements, like Facebook and Twitter, to ensure each site is referenced in multiple locations, contains both inbound and back links and creates a web of multiple paths to drive users to the customer’s online site.
The effort to build SEO isn’t a one-time activity. Designing a site with SEO strategies in mind is more than just writing content with key words; it requires constant vigilance and updated content to ensure the search engine crawlers continue to find relevance to the website. Refreshing pages, adding new content, proper image tagging, adding URL links that cross-reference relevant sections of the website are a few activities that need to be employed continually to ensure staying relevant on search engine results.
Our proven methodologies have been employed on many of our sites and continue to drive revenue to our clients’ businesses. If you feel your business could benefit from a consultation with us, we would be happy schedule a time to meet with you and see how we might be able to optimize your current site. And, if you have yet to implement your own internet marketing and advertising strategies, understand that many development houses employ boilerplate design templates, stock language and work from a one-size-fits-all approach.
Our business model is exactly the opposite!
We utilize best practices website development and design and customize our offerings for each of our clients. We take the time to learn your business and build each solution from scratch to ensure we not only have the best site possible for the investment, but also provides the tactics and strategies necessary to maximize search engine optimization.