Developers using boilerplates may not give you the bang for your buck

Several people advertise cheap website development. They call it “inexpensive” or may even use the phrase “the cheapest price around.”  But, if you are a small-to-medium business, you need to understand that there is a HUGE difference between building a site with templates or boilerplates and knowing how to properly code, build, develop, and brand a site to maximize website search engine optimization for content while giving your customers a site that accurately reflects who you are and what you do.

The analogy here can be found in the movie-making business. Sure, two kids and a camcorder can make a film, but is it going to look like what you expect when you sit down at the local cinema?  The old saying, you get what you pay for, has never been more applicable.  Think about it.  Your website is a 24/7, 365 day a year non-stop advertisement for your business.  Can you really trust it to someone who knows just enough to fill out some forms and  change a few colors?  Give us a call today.  There is never a charge for consultation at AJS Productions.

Go Social.  Go Everywhere.

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Launch of SPMH Law, LLC. — a high-end personal injury lawfirm

HomePageScreenGrabWe are so pleased to be able to take a few moments to announce the lauch of our latest client — SPMH Law, LLC.  The law firm of Slover, Prieto, Marigliano & Holbert, LLC. has been an exciting project for all of us here at AJS Productions.  Though a new firm by name, the experience of the senior partners amounts to over one hundred years of legal practice and courtroom activity.  Collectively, they have tried well over 500 cases and have participated in hundreds, if not thousands, of mediations, arbitrations, and settlement conferences.

Our attention to detail, focus on SEO marketing and social media integration is what gave us our first opportunity to make a pitch for why they should choose AJS Productions.  After learning about our business strategy and the services we offer, they decided to put their faith in us and today is the day to pop our virtual champagne corks.

For those who are looking for a personal injury firm that puts the rights of the injured first, then we suggest giving the attorneys at SPMH Law, LLC. a call for a free consultation.  In fact, as personal injury lawyers, they will never ask their clients for any out-of-pocket expenses if they take the case.  They work solely on a contingency fee basis — if they don’t win, you won’t have to pay a dime.

And, for those who have been sitting back for too long without a website, or a site that has been gathering dust for far too long, make an appointment today with us.  Much like SPMH Law, LLC. we will never charge a client for our consultation time.  Until we have an executed website development contract, there are no fees charged by AJS Productions.

Is your website designed to maximize your SEO?

Logo - shadow - crop - finalFirst, let’s start with, what is SEO?  Search Engine Optimization (“SEO”) has, as it’s goal, a focus on maximizing the visibility of your website on a given search engine’s un-paid search results.  Said another way, let’s say you are looking for a local electrician to do some work around your home.  Most web users (and today, who isn’t?) will pull up their internet browser, go to a search engine they prefer (Google, Bing, Yahoo, etc.) and type the words: residential electrician in (city name).  As soon as you hit enter, a list of websites will show up and there will likely be page after page of companies and web pages that contain the words “residential”, “electrician” and your city’s name.  The first few are the “paid” results and can be bought by businesses to always be at the top — these are often flagged with a different color or a highlight.  The rest of the results are displayed based on an algorithmic formula that each search engine utilizes to try to put the best results first.

Generally speaking, the earlier, or higher on the displayed list of results, the more frequently that site is visited and referenced by internet users.  And, like a self-fulfilling prophecy, the more visitors that click on your site, the better chance your site stays high on (or climbs) the list of future search results.  SEO can target all kinds of searches, such as a content search, image search, local search, academic search, news search or industry-specific search.

At AJS Productions, our strategy is to know how those search engines work, understand the terms people like to use when searching for a website (such as actual key words, terms and phrases) and to optimize the content on our client’s website.  Optimizing each web page of a given website may include editing its content, HTML and other coding, meta tags and removing any inhibitors to the indexing activities used by search engines.  To aid in building the strength of our client’s web pages, we also leverage many typical social media elements, like Facebook and Twitter, to ensure each site is referenced in multiple locations, contains both inbound and back links and creates a web of multiple paths to drive users to the customer’s online site.

The effort to build SEO isn’t a one-time activity.  Designing a site with SEO strategies in mind is more than just writing content with key words; it requires constant vigilance and updated content to ensure the search engine crawlers continue to find relevance to the website.  Refreshing pages, adding new content, proper image tagging, adding URL links that cross-reference relevant sections of the website are a few activities that need to be employed continually to ensure staying relevant on search engine results.

contactpicOur proven methodologies have been employed on many of our sites and continue to drive revenue to our clients’ businesses.  If you feel your business could benefit from a consultation with us, we would be happy schedule a time to meet with you and see how we might be able to optimize your current site.  And, if you have yet to implement your own internet marketing and advertising strategies, understand that many development houses employ boilerplate design templates, stock language and work from a one-size-fits-all approach.

Our business model is exactly the opposite!

We utilize best practices website development and design and customize our offerings for each of our clients.  We take the time to learn your business and build each solution from scratch to ensure we not only have the best site possible for the investment, but also provides the tactics and strategies necessary to maximize search engine optimization.

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It’s never too late to be what you might have been

AJS Productions is a Georgia-based website design company, focused on custom web design, SEO search engine marketing, and social media integration.

wwwpicWe take the time to get to know our clients and their business.  Through several early joint application design (“JAD”) sessions, we spend time identifying your objectives and clearly defining functional requirements, while helping you to understand how to maximize an online presence, driving clients to your door.  We strive to deliver the quality and complexity of much larger design firms, but with the small-to-medium business budget in mind.

To us, it is far more important to be your partner, working together to grow your business, than to take a detached approach where you become just another work order number.  We take pride in knowing that we spend face time with our clients whenever possible to make sure they know we feel a personal investment in their web success.

Come visit our site and see why AJS Productions might be the website development and production company you’ve been looking for.

Go Social.  Go Everywhere.

Development full-speed ahead for Bartow Live United

Last week, we received word that the mockup for the new Bartow Live United website was approved by the board and work has begun on the background programming for the new website.  We at AJS Productions are very excited to be bringing a brand new look and feel to the United Way of Bartow County’s web presence.

Our lead architect decided to leverage the new “duo” marketing campaign of the United Way, showing pairs of differing individuals, whose message is:  Bringing together different points of view in the name of uniting for the common good.  We loved the idea and are thrilled that the board of the United Way of Bartow County felt the same way.

Over the coming weeks, the development team will be working full-speed to get the site up at the start of the 2Q’12.  Our next milestone will be to get a test site up for the United Way of Bartow County’s board to be able to play with the navigation of the new site.

Thus far, our relationship with the Director of United Way of Bartow County, Brenda Morehouse, has been fantastic.  She has been responsive, easy to reach, and quick to provide the assets we need as we begin to populate the site with content.  This project embodies our business mindset of partnering with our clients — not treating them like just another work order number.

We pride ourselves on providing big-house development practices with small-to-medium business budgets in mind.  From custom web design, development, and hosting to search engine optimization and social media integration, AJS Productions will give you the very best of what the Internet has to offer.

AJS Productions v2.0

In April of 2011, with a few consulting engagements under our belt, we officially launched AJS Productions with a concerted focus on website development, social media integration and SEO marketing.  The team’s background provides a full slate of skills on both technical and managerial fronts.  Front office activities include project management, sales, business analysis, and production, while back office activities focus on programming, database architecture and administration, graphic design, content development and social media interconnectivity.  The combination allows for the implementaion of the RAD approach, or Rapid Application Design, which keeps costs to our clients on a much more manageable scale.  Yet the skills inherent to the team allow for a much grander approach.

None of our clients are spoon-fed templatized sites with boilerplate layouts and content.  We pride ourselves on implementing big-house development practices with small-to-medium business budgets in mind.  From custom web design to search engine optimization and social media integration, AJS Productions gives our clients the very best of what the Internet has to offer.

As we begin to look toward our one-year anniversary, we felt we were in need of upgrading our own web presence.  Our clients have ranged from the professional office to the small start-up and from national associations to the world of musical entertainment.  Our business strategy provides us a path, which allows us to collaborate with our clients — not just serve them blindly from afar.  We spend time with them, getting to know their business and their needs, fostering a culture whereby we become partners toward mutual goals of growth and success.  It is our belief that when our clients succeed and grow, so do we.  In short, it is our belief that a satisfied customer is the best business strategy of all, and we wanted to showcase those wins with a new home.

We would like to encourage you to take time and tour our site; learn our business model and our approach toward website design and development.  Very few businesses today lack for a website.  What we want you to ask yourself is, does the site you have truly reflect who you are and what you do?  Is it current and relevent in this ever-changing, media-driven world?  Are you leveraging the tools available to expand the reach of your sales and marketing?  Are you proud to show it off, to see it emblazoned on every letterhead, business card, email closing, and brochure?

Based on your honest assessment of where you are and what you have today, maybe it’s time to think about reaching out to the new name in web development and social media integration.  Maybe it’s time to look for a partner who is as interested in your success as you are, rather than a business who thinks of you as just another work order number.  We would love the opportunity to show you the possibilities.