Developers using boilerplates may not give you the bang for your buck

Several people advertise cheap website development. They call it “inexpensive” or may even use the phrase “the cheapest price around.”  But, if you are a small-to-medium business, you need to understand that there is a HUGE difference between building a site with templates or boilerplates and knowing how to properly code, build, develop, and brand a site to maximize website search engine optimization for content while giving your customers a site that accurately reflects who you are and what you do.

The analogy here can be found in the movie-making business. Sure, two kids and a camcorder can make a film, but is it going to look like what you expect when you sit down at the local cinema?  The old saying, you get what you pay for, has never been more applicable.  Think about it.  Your website is a 24/7, 365 day a year non-stop advertisement for your business.  Can you really trust it to someone who knows just enough to fill out some forms and  change a few colors?  Give us a call today.  There is never a charge for consultation at AJS Productions.

Go Social.  Go Everywhere.

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Is your website designed to maximize your SEO?

Logo - shadow - crop - finalFirst, let’s start with, what is SEO?  Search Engine Optimization (“SEO”) has, as it’s goal, a focus on maximizing the visibility of your website on a given search engine’s un-paid search results.  Said another way, let’s say you are looking for a local electrician to do some work around your home.  Most web users (and today, who isn’t?) will pull up their internet browser, go to a search engine they prefer (Google, Bing, Yahoo, etc.) and type the words: residential electrician in (city name).  As soon as you hit enter, a list of websites will show up and there will likely be page after page of companies and web pages that contain the words “residential”, “electrician” and your city’s name.  The first few are the “paid” results and can be bought by businesses to always be at the top — these are often flagged with a different color or a highlight.  The rest of the results are displayed based on an algorithmic formula that each search engine utilizes to try to put the best results first.

Generally speaking, the earlier, or higher on the displayed list of results, the more frequently that site is visited and referenced by internet users.  And, like a self-fulfilling prophecy, the more visitors that click on your site, the better chance your site stays high on (or climbs) the list of future search results.  SEO can target all kinds of searches, such as a content search, image search, local search, academic search, news search or industry-specific search.

At AJS Productions, our strategy is to know how those search engines work, understand the terms people like to use when searching for a website (such as actual key words, terms and phrases) and to optimize the content on our client’s website.  Optimizing each web page of a given website may include editing its content, HTML and other coding, meta tags and removing any inhibitors to the indexing activities used by search engines.  To aid in building the strength of our client’s web pages, we also leverage many typical social media elements, like Facebook and Twitter, to ensure each site is referenced in multiple locations, contains both inbound and back links and creates a web of multiple paths to drive users to the customer’s online site.

The effort to build SEO isn’t a one-time activity.  Designing a site with SEO strategies in mind is more than just writing content with key words; it requires constant vigilance and updated content to ensure the search engine crawlers continue to find relevance to the website.  Refreshing pages, adding new content, proper image tagging, adding URL links that cross-reference relevant sections of the website are a few activities that need to be employed continually to ensure staying relevant on search engine results.

contactpicOur proven methodologies have been employed on many of our sites and continue to drive revenue to our clients’ businesses.  If you feel your business could benefit from a consultation with us, we would be happy schedule a time to meet with you and see how we might be able to optimize your current site.  And, if you have yet to implement your own internet marketing and advertising strategies, understand that many development houses employ boilerplate design templates, stock language and work from a one-size-fits-all approach.

Our business model is exactly the opposite!

We utilize best practices website development and design and customize our offerings for each of our clients.  We take the time to learn your business and build each solution from scratch to ensure we not only have the best site possible for the investment, but also provides the tactics and strategies necessary to maximize search engine optimization.

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Bankruptcy site gets a fresh coat of paint

One of the first dedicated legal websites we launched early last year was for the bankruptcy practice at the law offices of Perrotta, Cahn & Prieto, P.C.  It was the first web page of a multi-delivery package where AJS Productions was asked to create unique sites for several legal practice areas, while tying in social media (Facebook, Twitter, and WordPress blogging) and creating an entire video series to be used on each.  It was a large project with a staged launch schedule and an aggressive timeline.

Our challenge was to give each site a unique look while still keeping an overall branding strategy in place to tie them all together under one umbrella.  Looking back through our work, we realized that the bankruptcy page, though well designed and laid out, felt just a little outside the designs we implemented on the Social Security Disability website, the Elder Care Abuse Lawyer website and the Family and Criminal Law website.

We immediately took a proactive approach at putting together a new layout and presented that change to the client.  Brian Cahn, senior partner at Perrotta, Cahn & Prieto, P.C., and leader of the bankruptcy practice, was very happy with the new design and gave us approval to move forward without delay.   Our lauch of the redesigned site took place a few weeks ago and we could not be happier with the results.

We want to encourage you to take a moment to tour the sites AJS Productions built for Perrotta, Cahn & Prieto, P.C. and see if your own business’s website still meets with your expectations.  In an ever-changing technical world, most businesses today have a website.  What you have to decide is if your site is current, dynamic and informative while fully embracing the elements of social media to the fullest extent possible.  And, more importantly, is that what your competition is doing?  Contact us today to see if we can give your virtual home on the web a much needed facelift.

AJS Productions – Go Social.  Go Everywhere.