New website launched for Fendley Farmstead

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We at AJS Productions are happy to announce the launch of our latest website on behalf of the events venue, Fendley Farmstead in Canton, Georgia. The site caters to events, both small and large, utilizing sprawling acreage nestled in the foothills of the Appalachian Mountains. They have a large, outdoor barn, indoor barn, food prep facilities, a bridal suite and soon-to-come grooms suite along with a fire pit, vineyard and rolling fields.

From wedding parties to corporate events to family reunions and holiday gatherings, Fendley Farmstead has become one of the fastest growing and premiere venues. Their bookings are now extending almost 18 months out and growing daily. Take a moment to checkout the site and, more importantly, share with family and friends, especially those who may be needing to book this venue for their own upcoming event.

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How often should we update our website?

woman-question-marksThis is a question we get from every one of our clients. Let’s face it, many small-to-medium businesses require everyone to wear multiple hats.  Having to add, “online marketing”, “website manager” or “social media specialist” to the already formidable list of roles played, often means your website is the last thing on your TO-DO list and is likely the first to be ignored. Many assume, once your site is built, it never needs to be touched again.

Perhaps that was the case two decades ago, but with so many websites competing for search engine results, a stale or untouched site will fade into obscurity. Search engines (e.g., Google and Bing) want to know your site is fresh and relevant and will track updates and changes to use as part of its overall formula for ranking your online home. Of course, there are other facets that go into determining whose site shows up at the top of page one of a search and who ends up on page 5 (or worse), like key words, phrases and using best-practices website development, but even the best designed site will still fade if left to gather dust.

So, how often do changes need to be made?

As a general rule, you should have something new on your website once a month. This could be a new offering, a special sale, a welcome to a new employee, an anniversary celebration or your thoughts and advice on a particular subject. quality-web-content-seoAdding a blog to your website is a tremendously easy way to create and post content and, if setup correctly, can also be used to update your social media outlets as well.

Every six months, it’s a good idea to spend time going through every page of your site, reading the content and reviewing the pictures to see if anything needs to be updated or removed. Often a business will create content hailing a “new” product or offering, but, after six months, is it really new? Some make the mistake of using words that will artificially date the content of your site like, “New for 2014,” or, “Come celebrate April with us,” but it’s now July. There is nothing wrong with adding those kinds of updates to your site, but you must be sure to take them off or move them to an archive section, rather than risk looking like your site is filled with out-of-date information.

Remember, you generally do not get a second chance to make a good first impression! If the content is dated or the descriptions are no longer relevant, you might as well be saying the same thing about your business. Customers use the internet daily to find goods and services and when they land on your site, they will decide, usually withing moments, whether or not your site reflects their expectations. If it looks tired, dull and old, that’s the impression they will have.

Finally, your site should have a design overhaul every 12-18 months, depending on if you have been keeping up with the content, providing monthly updates and staying on top of dated material. This doesn’t mean having to pay for a brand new site, but taking time to rearrange some of the material, rewrite some of your content, change fonts or font sizes, adding updated graphic elements — basically, give your virtual home a fresh coat of paint. Yes, there is generally some cost involved, but it should be a fraction of what it cost to build your site. Compare that investment to lost revenues from clients who never even bother to walk in your front door because of what they’ve seen on your website.

AJSProductions_NewLogoBecause we focus on small-to-medium business clients, we know your time is valuable and we strive to do all we can to provide the easiest mechanisms for you to keep your website fresh, relevant and up-to-date, while also providing the ability to upkeep social media. If you’d like to learn more about our processes and methodologies for website design and build, feel free to contact us directly. There is never a charge to meet with a client to review an existing site or to begin the process of building a brand new one from scratch. Remember, it’s never too late to be what you might have been.

AJS Productions tapped for Paragon Wool Products site

Just over a month ago, AJS Productions launched a website for a brand new business in NW Georgia with international ties to Prince Charles. Paragon Wool Products is looking to take the familiar fiber we get from sheep and use that wool for non-traditional uses, such as in home and business insulation as well as in furniture. Wool has attributes that are as positive for you and your family as it is for our planet. How many products allow you the opportunity to lower your power bill and improve your family’s air quality all while reducing carbon emissions and locking up CO2?

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The association of Paragon Wool Products with The Campaign for Wool, of which His Royal Highness, The Prince of Wales, is currently the patron, adds instant credibility on the world stage. The Campaign for Wool’s initiative is based on the Prince’s drive for universal sustainability, which involves the understanding and use of natural solutions.  Prince Charles recognizes wool as the first choice for sustainability, durability and quality. The Campaign for Wool is supported by the Commonwealth Wool Bodies, Australian Wool Innovation, British Wool Marketing Board, International Wool Textile Organization and New Zealand Wool Growers.

We were tremendously excited to be involved in such an innovative and internationally connected business. As they continue to grow, we have already begun planning for a series of updates, to include custom video shoots to add to the website, along with growing the scope of product offerings and uses.

If you haven’t taken the time to look at your own website to see if it’s current, appealing and driving revenue, maybe today is the day to make an appointment to meet with us for a consultation. We never charge for the time it takes to get to know you, your business and your objectives. We want to earn your business the old fashioned way — we want to earn it.

Contact us today by going to our website at AJSProductions.com or by sending an email to begin@ajsproductions.com.

Nida Financial Group’s website goes live

We are proud to announce the official launch of the Nida Financial Group website. Though a smaller financial planning firm, the Nida Financial Group has decades of experience in this space and their website reveals the depth and breadth of their scope and capabilities. We spent hundreds of hours just gathering the details necessary to make sure we covered all of the facets that come into play in the world of financial planning. To complicate the project further, in such a highly regulated industry, we had to work with compliance regulators at LPL Financial to insure the content was accurate and complete. This also applied to the social media tie-ins to the website — something we bring to every project — including Facebook, a WordPress blog and LinkedIn.

What we found most impressive about working with the Nida Financial Group was their relationships within the community and with other professionals needed in planning. They know how to coordinate the many pieces that play a role in creating an overall financial plan and can make sure they are all working together in concert with one another, rather than at odds.  There is an old saying, “You don’t know what you don’t know.” Many clients of the Nida Financial Group already had some plans in place, but they didn’t know just how much more could be accomplished to maximize their investments and protect their assets. Those clients get the best of the largest firms, while being treated like an individual with a small-town feel. It’s all about relationships, which is something we at AJS Productions also value as the most important component in how we transact business. We have a very similar mindset — to provide high-end deliverables with a small-to-medium business budget in mind.

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Home Page – Nida Financial Group http://www.nidafinancialgroup.com

If you get a chance, take a look at our latest launch and if you feel like your own financial planning could use a more experienced hand to steer that ship, give the Nida Financial Group a call. Similarly, if your business lacks a dynamic web presence, give us a call and setup a time to meet with us. We never charge for any of our initial consultations, recognizing our cost of doing business is to first earn your trust.

You can contact us via our website, AJSProductions.com or sending an email to begin@ajsproductions.com.

Three new sites launched in last 10 days

At AJS Productions, we’ve been extraordinarily busy during the first half of 2014 (which is never a bad problem to have) with website development, search engine optimization, graphic design work, custom logo creation and building a customized e-commerce shopping cart. The trend we are seeing in these new clients isn’t a request for a first-time website. On the contrary, most of the new business in 2014 is coming from clients who realized they cut too many corners in their first (or second) website(s) or who paid a lot of money to an out-of-state (or big city) developer who was quick to cash a check and build an initial site, but was never around for updates and changes.

We pride ourselves on not using pre-made templates or a cookie-cutter approach to website development. We treat each client as the unique entity they are and start with a blank canvas. Some of our clients needed custom graphic design and logo creation, others needed a custom photo shoot, while others needed a fully integrated e-commerce shopping system so their customers could place orders from an ever-changing and growing list of items.

In each of these situations, the depth and breath of capabilities at AJS Productions not only allowed us to win the business, but also are paying dividends with referrals from those very same clients. Part of the reason for such success is we don’t treat any of our clients as work-orders. We partner with them, consulting on how best to achieve their desired business ends while still keeping true to their mission and branding. We are reachable, proactive and response driven. We don’t ever want to be compared to those out-of-state firms that can’t make the time for a phone call, email or even a text message reply.

We would like to invite you to take a moment of your time to tour the following sites that we have launched within the last 10 days and then ask yourself if your current website is doing all it can for your business. Remember, if revenue isn’t being driven to your front door, what is your site NOT doing properly?

 

Thompson, Meier & King – Attorneys at Law

www.thompsonmeierking.com

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Watt Commercial Sweeping

www.wattsweeping.com

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Aromatic Fragrances International, Inc.

www.afi-usa.com

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AJS Productions is a Georgia-based website design company, focused on custom web design, SEO search engine marketing, and social media integration. Call today to setup a consultation at 678-427-1763 or send an email to begin@ajsproductions.com.

John T. Mroczko, P.C. – Attorneys at Law, chooses AJS Productions for their website

Banner imageWe are very pleased to announce that our latest website development client, John T. Mroczko, P.C. – Attorneys at Law, has their brand new website up and running. You can visit this law firm’s online presence by going to www.georgia-probate.com. They are a leading fiduciary law firm dedicated to protecting the interests of their clients. John T. Mroczko has firmly established himself as a prominent trial attorney who is not afraid to go to court to get his clients the justice they deserve. Their firm is concentrated in trust and estates, business formation and litigation, and real estate transactional and litigation matters.

Some of their key practice areas include:

We were excited to have been selected to partner with John T. Mroczko, P.C. – Attorneys at Law and look forward to continuing to be their website partner as they grow their firm. This site required a host of skills to be utilized in its creation, from a brand new logo design and branding to the custom photo shoot, every aspect of this site was created from scratch with the client’s business firmly in mind.

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At AJS Productions we build your website from scratch.

From the initial contact to the day we launch your new site, we’re there every step of the way. We start with an actual meeting with an actual person: a discovery session designed to bring your ideas to the page. We follow it up with a series of web designs and we won’t start to code your site without your sign-off. In fact, we have built in checkpoints throughout the project to make sure you are involved every step of the way.

What you’ll get is more than custom, it’s personalized.

AJS Productions.  Go Social.  Go Everywhere.

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Bartow Health Access uses AJS Productions for website redesign

BHALogoOver five years ago, a grassroots organization formed with one initial goal in mind — find a way to keep people from using the emergency room of the local hospital to get basic health care.  They got together with local physicians, specialists, nurses and practitioners and created a referral network to assist those who were at or below the poverty line.

However, in the last year, they came to realize they could do so much more.  Surveys of the local populace showed there was a large segment of the population that had jobs, families and homes, but did not have adequate health insurance coverage — in some cases, no coverage!  These families were getting by as best as they could, given the poor economy, plummeting home values and skyrocketing deductibles.

Now, with larger sections of the Affordable Care Act getting closer to being put into effect, many full-time employees are finding their hours reduced to 30 or less to keep the penalties from being assessed to the business.  Finding themselves relegated to part-time status, chances are, access to pay into a healthcare plan has all but disappeared for these hard working people.

Thus, the board of directors immediately went to work on revamping the mission of Bartow Health Access.  Instead of being a referral network, why not be a state-of-the-art medical facility that can cater to the health care of the local populace on a sliding fee basis?  They hired a new executive director, began revising their mission guidelines and hired a full-time physician and a nurse practitioner.  They are working on revising their status with the state and looking for federal grant dollars to help support this mission.

HomePageScreenGrabCoinciding with all of the changes in the last several months, it became readily apparent to the new executive director and member of the board that the current website fell far short of what was needed to represent the organization.  We at AJS Productions rushed at the chance to put a proposal together.  With our background in helping establish professional website designs for other non-profits, we felt we understood how to best represent the needs of Bartow Health Access.  And, we are happy to say, they felt the same about us.

It took months of back and forth discussions and work to fine-tune the site, but, in the end, we feel it was well worth it.  We encourage you to visit the site and, more importantly, share it’s mission with your friends and family.  We made sure to fully integrate their site with social media to aid in spreading the word.  Whether you use Twitter, Facebook, are a blogger or choose to mark you favorite websites in your browser, there is always a way to keep tabs on Bartow Health Access.

Bartow Health Access — your new home for health care.

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